Choosing Between Certified & Non-Certified Diamonds

Many customers shopping for a diamond engagement ring know they should buy from a retailer who only sells certified diamonds, but few understand what distinguishes a certified diamond from a non-certified diamond. To put it simply, certified diamonds are diamonds that...

What Are The Most Popular & Reputable Diamond Grading Labs

GIAThe Gemological Institute of America, is the leading gemological laboratory in the world. It is the industry’s most trusted and most widely used service. Headquartered in Carlsbad, California, GIA has offices in many cities around the world, employing more than...

The Four C’s – Insights That They’ll Never Tell You…

The four C’s are the characteristics that are used to grade a diamond. When purchasing a diamond these are the details you want to take a close look at and have a better understanding of what you’re buying.Cut – The cut determines how well a diamond absorbs and...